1. Radio
 / Modified may 1, 2010 2:25 a.m.

BROWN IS THE NEW GREEN: GEORGE LOPEZ AND THE AMERICAN DREAM

This program examines how efforts to profit from Latinos, the nation's largest and fastest-growing minority group, are shaping the contemporary Latino identity. Friday, September 11th at 7:00 p.m. on PBS WORLD by Colleen Greer

The documentary's focal point is George Lopez, an icon and advocate for Latinos' move into the mainstream. The program contrasts his endeavors with the efforts of marketers intent on spinning Latinos as a wholly distinct subculture.

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George Lopez (pictured), an icon and advocate for Latinos' move into the mainstream

The show also features conversations with members of the much-coveted Latino youth market, whose tastes and interests are far more eclectic than one would think.

Brown is the New Green

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