On Oct. 1, the initial enrollment period will begin for the new health insurance marketplace created under the Affordable Care Act, and efforts are under way to educate Arizonans about the changes in store.

Estimates indicate more than 1 million Arizonans will qualify for some kind of financial assistance to obtain comprehensive health coverage. However, many people are uncertain about the options available, said Ron Pollack, executive director of Families USA.

"These new subsidies are critically important and can make all the difference in terms of whether health coverage is affordable or not," Pollack said.

In Arizona, a family of three can expect to pay more than $8,000 a year for health insurance, but anyone living at four times the poverty line or less will be eligible for assistance, he explained.

Assistance includes, significant subsidies to help pay for private insurance, or coverage under the expanded Medicaid program.

For more information about healthcare coverage options visit