“Art Tank is about explaining your passion in clear terms to someone else that can help you achieve this passion,” said Arizona Commission on the Arts Executive Director Robert Booker.

“We wanted to develop a program that would help organizations to imagine their future and become entrepreneurial, and sort of get out of this bunker mentality that they have been in for so many years with the economic downturn, “ Booker added. "And, we wanted to give them a chance to dream and show their skills as artists and arts organizations in creating something new.”

To describe how the live event works, Booker referred to the current television show Shark Tank as a loose source of inspiration.

“The event allows those organizations six minutes to pitch their idea or project to a panel of judges made up of public officials, a board member, an entrepreneur, arts folks and artists. Then they make those decisions right there at the spot.”

Booker added that the motivation behind the Art Tank project was simple.

“We really want to engage community in helping define what is important for them so as the audience watches the pitches at the end of the event, they have little tokens and they can vote on the organization they thought did the best job."

“Today the artists that I see are creating exciting, adventurous work are also able to talk about that work, are able to share that with other people, and it is that passion that comes through their art to you the viewer.”

The third Art Tank Event will happen in Tucson on Monday, Feb. 3 from 6:30 – 9 p.m. at the El Casino Ballroom, located at 437 E. 26th St. Elizabeth Burden, the host of Az Illustrated Arts, will serve as emcee.