/ Modified may 9, 2014 12:10 p.m.

TED Radio Hour: Brand Over Brain

TED speakers explore the seductive power of brands. Sunday at noon on NPR 89.1

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Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.

TED Radio Hour: Brand Over Brain, Sunday at noon on NPR 89.1

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