A unique startup business based here in Tucson seeks to use cars as mobile billboards. The concept is the brainchild of a young student at the University of Arizona, and has shown signs of progress since it began in December of last year.

Originally from Cameroon, Joel Minteu faces many challenges in making the business a successful one but he remains optimistic.

Producer Luis CarriĆ³n brings us this profile.

Eller College of Business