Dr. Dale Kunkel is a professor in the UA Communications department and he's been studying Children and Media for more than 25 years. He's likened advertising for children to shooting fish in a barrel because of the inherent inability of young people to fully understand the persuasive intent of advertisers. Kunkel, along with two graduate students in Communications, recently completed a study that provides empirical data on how pervasive the nation's food and beverage industry has become in advertising. This increase continues despite promises by the industry leaders to limit marketing of unhealthy foods. Kunkel is trying to understand what role, if any, this prevalence of unhealthy food advertising might have in the current obesity epidemic among the Nation's young people.