Desert Leaf publisher Mary Siegwol and Dan Schearer, editor of the Green Valley News, discuss the changing challenges of print media.
With the changing dynamic of media delivery and consumption, new obstacles appear daily for newspapers, small or otherwise. Dan Schearer, editor of the Green Valley News, and Mary Siegwol, publisher of the Desert Leaf, comment on the challenges their publications face in this in-studio Arizona Illustrated follow-up to "Surviving in a Crowded Media World."
Schearer recently returned from a conference of small newspapers where it became clear, he says, that business as usual must change. Both he and Siegwol agree that local content makes small papers valuable to readers. Green Valley News is looking to install a page pay for Internet consumers, while Desert Leaf has that idea under consideration.