By The Associated Press

Mitt Romney is hoping to woo Hispanics in his swing through the Phoenix area.

The Republican presidential contender told Hispanic voters on Friday that President Barack Obama's economic policies have hurt them and left them struggling to find work.

The push comes the same week that Obama launched an advertising effort to keep the Democratic-leaning voters in his own fold. The Obama campaign is spending about $145,000 on broadcast advertising aimed at Hispanics this week, according to data from the media tracking firm SMG Delta.

The ads are running in Florida, Colorado and Nevada — all battleground states.

Romney was also in Arizona to address state Republican leaders. He spoke as the presumptive nominee and his campaign worked to integrate with the Republican National Committee.