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 / Modified mar 25, 2011 6:44 a.m.

FRONTLINE: Money and March Madness

An inside look at the multi-billion dollar business of the NCAA and its brand of amateur college sports. Tuesday at 10 pm on PBS-HD. by Colleen Greer

In this investigation, correspondent Lowell Bergman gains access to Sonny Vaccaro, a former marketing executive at Nike, Adidas and Reebok, who helped bring about the rapid commercialization of college basketball.

frontline_march_madness617x347 Sonny Vaccaro, former executive at Nike, Adidas and Reebok, in Berkeley, Calif.
PBS

Vaccaro’s success made coaches, administrators and companies rich. But the players remain at the mercy of the NCAA, which, despite a new $10.8 billion contract for its basketball tournament, has continued to insist that the athletes don't get paid. Now, Vaccaro has left the business world and he’s spearheading a class-action lawsuit that aims to ensure that players get a piece of the action.

Tuesday at 10 pm on PBS-HD.

FRONTLINE

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