While television and radio remain the most prominent platforms for political advertisements, more of those messages are reaching audiences on social media. Assistant professor Dam Hee Kim specializes in social media engagement at the University of Arizona Department of Communication. She explained how campaigns can effectively reach supporters online and how interactions on social media could encourage younger voters to go to the polls.
Arizona 360 airs Fridays at 8:30 p.m. on PBS 6 and Saturdays at 8 p.m. on PBS 6 PLUS. See more from Arizona 360.
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